Monthly search engine marketing newsletter: subject index

The monthly newsletter from the Web Search Workshop contains a range of news, ideas and tips about search engine marketing, website optimisation, PPC advertising and other online marketing formats.

You can view the monthly archive of the newsletter here, or use the subject index below to find a issue covering your chosen subject.

If you would like to subscribe to the newsletter, just submit your details using the form at the side of the page.

Search Engine Optimisation

• Nov-08 - Optimising videos for search
• Sep-08 - Understanding Google's PageRank
• Jul-08 - Optimising PDF documents
• May-08 - Moving a website's hosting or domain
• Feb-08 - Common SEO errors on websites
• Nov-07 - Increase your site performance with Google Webmaster Tools
• Jun-07 - Local business listings on Google Maps
• May-07 - Using the robots.txt file to help search engines index a website
• Apr-07 - Encourage regular indexing by Google
• Mar-07 - Google's supplemental results
• Dec-06 - Standardised site map system helps indexing
• Nov-06 - Top SEO Problems for Business Websites
• Oct-06 - Top 5 Free Keyword Research Tools
• May-06 - Google Sitemaps add new features
• Feb-06 - Google Jagger update - review
• Oct-05 - Google 'Sandbox' Debate
• Jun-05 - Optimisation on Country-Specific Search Engines
• Mar-05 - Optimising Images for Search Traffic
• Mar-05 - Regional and IP Address Targeting

Pay-Per-Click Advertising

• Dec-08 - Testing landing pages with Google's Website Optimizer
• Oct-08 - PPC management pricing models
• Aug-08 - New Google AdWords enhancements
• Jul-08 - Considering competitor activity with PPC advertising
• Apr-08 - Improving web page load times
• Dec-07 - Placement Targeting from Google AdWords
• Sep-07 - More new reports from Google AdWords
• Aug-07 - New reports from Google AdWords
• Jul-07 - How effective is search advertising?
• May-07 - The implications of PPC advertising's popularity
• Mar-07 - Google AdWords displays Quality Scores
• Oct-06 - Click Fraud Update
• Sep-06 - Microsoft adCenter PPC Tool Launched in the UK
• Aug-06 - Landing Pages and Google AdWords Quality Score
• Jul-06 - Google's Ad Scheduling Tool
• May-06 - Using landing pages to improve PPC effectiveness
• Mar-06 - A sneak preview of the new MSN adCenter
• Feb-06 - Pay-per-call advertising
• Feb-06 - Overture UK renames as Yahoo! Search Marketing
• Nov-05 - Yahoo! Search Marketing Drops Minimum Spend Level
• Aug-05 - New Bidding System on Google Adwords
• May-05 - Competitive PPC Bidding on Trademarks
• Apr-05 - Changes to PPC Market, Yahoo and MSN
• Feb-05 - Smaller PPC Tools - Mirago, WebFinder
• Feb-05 - PPC Advertising Other Countries

Links and link building

• Jun-08 - Attracting links with unique content
• Apr-08 - Website links and the 'nofollow' tag
• Nov-07 - Build a strong link profile for your website
• Jun-06 - Better Link Building Strategy

Online marketing issues

• Jan-09 - A review of our predictions for 2008
• Jan-09 - What is likely to happen in 2009?
• Dec-08 - Search marketing gains from the economic downturn
• Jul-08 - Mobile search marketing gains ground
• May-08 - Is online retail stagnating in Australia?
• Mar-08 - Has social networking peaked?
• Jan-08 - Review of predictions for 2007
• Jan-08 - Predictions for 2008
• Dec-07 - Advertising on Facebook
• Aug-07 - Yahoo! launches new Smart Ads option
• Jun-07 - Keeping track of online competitors
• May-07 - 10 ways to lose visitors to your website
• Apr-07 - Increase sales conversions with website improvements
• Jan-07 - Review of predictions for 2006
• Jan-07 - Predictions for 2007
• Dec-06 - What is the future of the Internet?
• Sep-06 - Google video advertising
• Aug-06 - Successful email marketing campaigns
• Jul-06 - Online reputation management
• Mar-06 - RSS Feeds - the new online marketing tool
• Jan-06 - Review of predictions for 2005
• Jan-06 - Predictions for 2006
• Jun-05 - Online press releases and suggested sites
• Feb-05 - Managing e-mail marketing campaigns
• Jan-05 - Predictions for 2005

Social networking tools

• Oct-08 - Using LinkedIn for business networking
• Mar-08 - Has social networking peaked?
• Feb-08 - Social networking and search engine results
• Dec-07 - Advertising on Facebook

Website analytics

• Nov-08 - 'Bounce rate' explained
• Oct-07 - Making the most of website analytics
• Dec-05 - Free Website Analysis Tool from Google
• Nov-05 - Keeping Track of Web Usage Data
• Jan-05 - Web Analysis Tools

Research & Statistics

• Nov-08 - Business Internet activity in Australia
• Sep-08 - Online advertising growth in Australia slows
• Jun-08 - A view of changing search habits
• May-08 - The impact of 'universal search' on search behaviour
• Mar-08 - Internet advertising growth in Australia
• Feb-08 - Online marketing for travel websites
• Dec-07 - UK survey reports on 'wasted' websites
• Nov-07 - Google tops global search market
• Sep-07 - The Internet's impact on business
• Jul-07 - Internet advertising in Australia sees further growth
• Apr-07 - Online shopping behaviour in Australia exposed
• Mar-07 - Use of broadband in Australia continues to grow
• Dec-06 - Online shopping trends for Christmas
• Nov-06 - Latest online advertising data shows further growth
• Jun-06 - Google Trends gives new insight to search behaviour
• May-06 - The importance of being ranked
• Apr-06 - Web marketing growth statistics from the IAB
• Nov-05 - Latest UK Search Engine Results from Hitwise
• Oct-05 - Traffic Measurement by ABCe
• Sep-05 - Search Engines in Consumer Buying Behaviour
• Aug-05 - Tracking the Behaviour of Web Searchers
• Jul-05 - Hitwise Search Engine Market Results UK
• Jun-05 - Internet Advertising Bureau UK (IAB)
• Apr-05 - Eyetracking Research - What do People See?
• Apr-05 - Search Engine Usage UK, Feb. 2005
• Feb-05 - Archived Web Pages

Search tools

• Dec-08 - Google's SearchWiki is launched
• Sep-08 - Google's search quality processes revealed
• Aug-08 - Will this be the search engine to rival Google?
• Jun-08 - Microsoft's new Live Search Cashback
• Oct-07 - Microsoft launches 'blended search' results
• Sep-07 - New real-time search engine launched
• Jul-07 - A new look for Ask
• Jun-07 - Google's 'universal search'
• Feb-07 - The demise of DMOZ?
• Jul-06 - Review of Snap and Zibb search tools
• Jun-06 - Yahoo! takes on a new look
• Apr-06 - MSN introduces new range of 'Live' tools
• Apr-06 - Ask Jeeves drops the butler
• Dec-05 - Launch of Google Base
• Dec-05 - Google Book Search
• Nov-05 - Whatever happened to Direct Hit?
• Oct-05 - Whatever happened to Excite?
• Sep-05 - Virtual Earth from MSN
• Sep-05 - Whatever happened to LookSmart?
• Aug-05 - Planet Surfing' with Google Earth
• Jul-05 - Search Engine's Research Projects
• May-05 - Google Local Search UK

News

• Oct-08 - Google launches new web browser
• Aug-08 - Relaxation of Australian domain name rules
• Apr-08 - Google finalises DoubleClick acquisition
• Mar-08 - Microsoft's bid for Yahoo!
• Aug-07 - Search engines update privacy policies
• Feb-07 - Web Marketing Workshop opens Australian office
• Nov-06 - Internet Explorer and Firefox Updates Released
• Oct-06 - Latest Spamming Tricks Take on a New Form
• Sep-06 - Broadband Usage Grows in the UK
• Aug-06 - Review of Google Checkout
• Sep-05 - Google Talk
• Feb-05 - Launch of MSN 'beta'
• Jan-05 - Growth of Firebox Browser
• Jan-05 - Google Logos

Online advice and tips

• Oct-07 - New email scam targeting Google AdWords customers
• Feb-07 - New alert for email spam infections
• Jul-05 - Googling' Postcodes
• May-05 - Plagiarism and Copyright infringement
• Apr-05 - Benefits of Weblogs
• Mar-05 - Checking Time Around the World

To find out more about these news stories or how they might impact your search engine marketing activities, please contact us for more information or you can request a FREE marketing assessment on your website.