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Internet marketing spend in Australia for 2003

The Audit Bureau of Verification Services (ABVS) has published figures on Internet marketing spend in 2003 which show a 41% growth on the previous year, up to AU$231m from AU$164m in 2002.

These figures indicate the growing confidence in Internet marketing as more companies begin to use it as a new advertising channel. Dividing the total spend into 3 main categories, General Advertising (such as banner adverts, email or affiliate marketing) held a 34% share of the total marketing spend, whereas Classified Advertising held the largest share at 37% and Search & Directories Advertising had a 29% share - at AU$69m, up 53% on 2002.

The 2003 Online Advertising Expenditure Report from ABVS is the first year-on-year comparison of the Australian Internet market as the survey was first started in January 2002, drawing information from a number of leading publishers and portals in the country. The report contains half yearly and quarterly analysis with a 2002 comparison. For the first time this report also featured additional data about spend within industry categories attracting general revenue as well as reporting trends in classifieds revenue and this data will continue to be released on a half yearly basis.

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