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Why use PPC advertising?

Pay-per-click advertising (PPC) is a powerful online marketing technique, giving companies the chance to appear within the top search engine results and to pay for visits once a potential customer clicks through an advert to their website. Using PPC advertising, such as Google's sponsored links is a fast and flexible way to attract online traffic from people searching for a relevant product or service, which makes it highly targeted and, in many cases, the most cost-effective form of advertising available.

The Web Search Workshop can help your business set-up and run PPC advertising campaigns on Google and other search engines. In fact, we recommend that every business website should at least test this technique for their market! You can read more about the differences between SEO and PPC advertising, or we've outlined below the main advantages in using pay-per-click advertising:

If you've not done so already, now's the time to test PPC advertising for your online business. And if you're already running a campaign, such as Google AdWords, but have been disappointed with the results, maybe try a new approach!

At the Web Search Workshop we are experts at creating and running PPC campaigns. Read more about our PPC management service, or contact us for more information. You can also request a FREE website assessment to receive a 'no obligation' review of your website with our proposals on what you could achieve with a successful search engine marketing campaign.