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PPC glossary

There is a wide range of terminology used with PPC advertising, with some of the key ones explained here:

If there are other terms that you've come across with PPC advertising and would like to know more, then please contact us and ask!

If you'd like more information or help with pay-per-click advertising management, please contact us now, or request an initial FREE site assessment to see what could be done to improve your search engine marketing.