Jump to the: [content for this page][navigation menu.]

Maintaining and Evolving Successful Commercial Websites

Managing change, content, customer relationships, and site measurement

Maintaining and Evolving Successful Commercial Websites by Ashley Friedlein
by Ashley Friedlein

Published by Kogan, 2000
Paperback, 166 pages
ISBN: 1-55860-830-3

Ashley Friedlein's first book, Web Project Management: Delivering Successful Commercial Web Sites, became a bestseller and an essential reference for web professionals developing new sites. Now this book addresses the realities of successful sites today, namely the notion that maintaining and evolving a site is actually a bigger commitment than launching it.

Management wants to maximise returns and obtain reliable performance data, customers demand better service and insist on sites that are more advanced yet easier to use, and the website must increasingly be integrated with the entire business even as the amount of information it handles continues to grow.

Maintaining and Evolving Successful Commercial Web Sites focuses more on process, reality, and pragmatism and less on strategic theory. It provides the reader with the knowledge, tools, approaches, and processes to manage key site maintenance and evolution projects, providing answers to the following questions:

The book also includes case studies to demonstrate candidly how the issues discussed in the book translate into reality.