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SEO training and in-house search engine marketing courses

SEO training and other search engine marketing courses are now becoming more popular in order to address the skills shortage in this specialised sector and to enable companies to develop their own expertise in-house.

Thank you for the very interesting and comprehensive training session. I can speak for us all when I say we truly enjoyed it and would highly recommend it to others.

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If you're looking for a search engine optimisation training course, or one that will show you how to manage PPC advertising campaigns effectively, then the Web Search Workshop can help. We offer a number of training course options for individuals or companies who want to develop their search engine marketing skills in-house, or who may just want to get more from search engines as a business research tool.

We can offer a standard training module for each specialised area of search engine marketing, or each course can also be adapted to your own particular business needs or requirements.

The current courses that we offer are:

An introduction to search engine marketing  An introduction to search engine marketing

If you want to find out more about how effective search engine marketing can benefit your business website, then this introductory course is for you. Provided through the University of Sydney's Centre for Continuing Education, this one-day certified course covers all the main elements of search engine optimisation, link building and pay-per-click advertising.

Visit the University website here to find out the next course dates, or if you would like to receive advance details of any other dates, please email clive@websearchworkshop.com.au.

Mastering search engine optimisation

If you want to discover what are the key elements to effectively optimise your website, from keyword research to website design and link development, then this course will prepare you with all the tools and techniques required. Including a series of practical exercises, you will learn SEO principles that can make a significant difference to your website’s ranking performance.

Read more about SEO training...

Effective management of PPC advertising campaigns

Pay-per-click advertising (PPC) is now the fastest growing marketing sector and one that many companies use first to test the performance of search engine marketing. However, PPC can be hard to get right so it’s important to have all the skills in place before you begin spending online. This training course will cover all the elements involved in creating and managing successful PPC advertising campaigns.

Read more about PPC advertising training...

Developing search engine marketing skills

This course is designed to train in-house marketing personnel the fundamentals of creating successful search engine marketing campaigns, including website optimisation and PPC advertising to improve a website's visibility to prospective customers. Whether you have some SEO knowledge or are completely new to this field, this course will prepare you with the groundwork to market your site effectively on search engines.

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Planning and implementing link building campaigns

Link building is an important factor in developing search engine rankings and one that can be hard to make work well. This half-day course covers the different tools and techniques that can be used to build effective links into a website, whilst avoiding all the potential pitfalls along the way.

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Using search engines for business information

Using search engines in a business environment for research can be a valuable resource, but used badly can result in wasted time or incorrect information being found. This course is designed for companies or organisations to train their staff on the best ways to use search tools effectively, ranging from Google to specialised search tools, and how to evaluate the information that’s found.

Read more about search skills training...


Each training course is run by Clive Hawkins, the founder and owner of the Web Search Workshop. Having been involved in developing and managing effective search engine marketing campaigns on a daily basis, Clive has more than 10 years’ experience in using search tools and marketing business websites.

He has conducted numerous in-house training programmes to support staff who need to use search tools in their job and his extensive experience and expertise in search engine marketing for a wide range of companies equips him with the skills and techniques to pass on this knowledge to those wishing to develop their own business website marketing.

For more information and prices about these search engine marketing training courses, or to discuss your own specific requirements, please contact Clive now on (02) 8011 1378, or e-mail him at clive@websearchworkshop.com.au.


Visit our Web Training Workshop site for details of other training courses available: Search Engine Marketing training | SEO training | PPC advertising training | Google Ads (AdWords) training | Link building | Google Analytics training | Social Media Marketing training | Search skills and techniques