Book reviews - Search engine marketing

Read about the major growth area of online marketing - search engine marketing is now big business and an ideal way for all business websites to test the market or to develop cost-effective marketing campaigns that are targeted at the best online prospects. Titles here cover search engine optimisation and pay-per-click (PPC) advertising. Follow the links below to read more details on each title:

• Insiders Guide to SEO, by Andreas Ramos and Stephanie Cota
• Marketing through Search Optimization, by Alex Michael, Ben Salter
• Pay-Per-Click Search Engine Marketing Handbook, by Boris and Eugene Mordkovich
• Search Engine Positioning, by Frederick Marckini
• Winning Results with Google AdWords (Second Edition), by Andrew Goodman
• Search Engine Visibility, by Shari Thurow
• Search Marketing Strategies, by James Colborn
• Search Engine Marketing, by Andreas Ramos and Stephanie Cota
• Get to the Top on Google, by David Viney
• The Ultimate Guide to Search Engine Optimization, by Jon Rognerud

This is one section of book reviews we have included on this website, covering a wide range of titles on Internet business and marketing strategy and techniques. You can find more books here:

• Online business strategy
• Internet marketing
• Email marketing
• Web design & general reference
• Searching the web

If you'd like to find out more about how your website can achieve the most from search engine marketing, please contact us for more information or you can request a FREE marketing assessment on your website.